A little while ago I posted an item about book trailers. As I noted then, these can often be rather clunky affairs, due principally to the insurmountable chasm between the product (a novel) and the media being used to sell the product (2 minute You Tube video.) Gary Shteyngart’s answer was to say nothing at all about the book – …
Super Sad True Love Story
These days any self-respecting new novel comes with a You Tube-friendly video – presumably in the hope that it will “go viral” and become some sort of internet phenomenon. Well, that’s fair enough in theory – the problem is that usually these video trailers are awful. Usually they feature the author squirming in front of a camera talking awkwardly about …